Leadership
A single interlocutor
One technology conversation instead of a vendor for every new market.
Genially, where millions create interactive content. And article 50 of the AI Act already applies.
What the GDPR, the European Accessibility Act and article 50 ask of a platform serving schools and companies, and how it can serve more clients without a new team per market.
Prepared for Genially
The question that keeps coming back
Every school, university or company that buys Genially asks the same questions before signing: who processes the data, whether the purchase is accessible, how AI output is marked, how it plugs into their LMS and, in the US, whether it meets FERPA and COPPA.
Globodain reading of the Genially trust center, the GDPR, Directive 2019/882 and the AI Act
The challenge
An editor that keeps growing and a questionnaire that repeats.
What it costs Genially today
- 01Two companies: the Córdoba parent and Genially LLC in the US
- 02Article 50 already asks them to mark what their AI generates
- 03Online sales to consumers have to be accessible
- 04Each school asks for its own processor contract
- 05LTI 1.3, SCORM 1.2 and xAPI, across dozens of LMSs
- 06From a Swiss army knife to a toolbox, without more complexity
From questionnaire to deliverable
Five buying questions. One technical answer ready for each.
What each client asks, the rule or standard behind it, and what Globodain prepares once so the sales team can reuse it in every deal.
What the client asks
Rule or standard
What Globodain prepares
01Who processes my students’ or employees’ data?
GDPR art. 28
What Globodain prepares ·A technical map of data, sub-processors and location (AWS Ireland) for the legal team to attach to the contract.
02Can it be bought and used with a screen reader?
Directive 2019/882
What Globodain prepares ·A technical review of sign-up and checkout, fixes, and the facts the accessibility statement needs.
03How do I know what the AI generated?
AI Act art. 50
What Globodain prepares ·Detectable marking of AI Builder’s synthetic images and text, and a documented test for the editing exception.
04Does it work with our LMS?
LTI 1.3 · SCORM · xAPI
What Globodain prepares ·Connection tests per LMS and one technical sheet for presales.
05Does it meet what US schools require?
FERPA · COPPA
What Globodain prepares ·Technical evidence for each control, filed next to the SOC 2 report Genially already has.
Calendar
Three obligations already in force. And every new market brings its own.
What already applies to a platform that sells online to consumers and generates content with AI, and where it is growing.
25 May 2018
GDPR
With schools and companies as controllers, Genially acts as their processor.
Regulation (EU) 2016/679, art. 28
28 Jun 2025
Accessible online sales
E-commerce services provided to consumers must be accessible.
Directive (EU) 2019/882, art. 2.2.f
2 Aug 2026
AI transparency
Synthetic image, video, audio or text output must be detectable as generated.
Regulation (EU) 2024/1689, art. 50
2026
US, second market
Becomes the second market by revenue, after France.
El Conciso, 26 Jul 2026
Next
England, Germany, Northern Europe
More weight in new markets, each with its own clients and questionnaire.
El Conciso, 26 Jul 2026
What we propose
One technology partner for its three lines at once.
A single interlocutor answers leadership, enterprise clients and the technical team.
Clients
Evidence ready
One report for a school or company questionnaire, without rebuilding it.
Technical team
Capacity that adds
Reinforcement in security, accessibility and integrations, without replacing the team.
Its market
One product, three uses and competitors that cover one.
What public sources show about the sector and its competitors.
50M
users, and more than 100,000 clients in 190 countries
El Conciso
2nd
revenue market this year: the United States, behind France
El Conciso
2026
since 2 August, article 50 requires marking AI-generated content
European Commission
Who it is compared with
Articulate 360
Authoring for workplace training, with Rise and Storyline
Nearpod
Interactive lessons and formative assessment for the classroom
Kahoot!
Live learning games for class, training and events
Mentimeter
Presentations with polls and quizzes answered in the moment
H5P
Free interactive HTML5 content that plugs into an LMS
Of the competitors reviewed, none combines classroom, company and marketing in the same editor. That breadth is Genially's edge, and also its technical surface.
Expected impact
More clients served with the same team.
What changes when security, accessibility and AI questionnaires stop consuming the team.
- ×1.3
- clients it can serve by the end of the period, versus staying without a partner
- −14 pts
- of technical time going back to product and clients
- 6 → 1
- technical areas, a single interlocutor
Illustrative scenario, not a forecast. Index 100 = clients it can serve today. Assumption: freed time goes back to product and sales.
Benefits and advantages
What Genially gains from the first quarter.
Three ways to cover it
| In-house hire | Several vendors | Globodain as partner | |
|---|---|---|---|
| Getting started | Months of hiring | Weeks per vendor | From the diagnosis |
| Interlocutors | One, with gaps | One per area | One, for everything |
| Cost | Fixed and high | Scattered | Predictable |
| Overall view | Depends on the hire | Fragmented | Complete |
| Evidence for clients | To be built | Separately | In one report |
How we would solve it
A continuous rhythm, not a project with an end date.
Each turn leaves evidence and sets the priority of the next.
- 01
Diagnosis
Security, access, data, AI, accessibility and LMS integrations.
- 02
Audit
A report leadership, schools and enterprise clients can read.
- 03
Implementation
We fix things alongside its team, without replacing it.
- 04
Vigilance
Early warning when a new market requires moving the roadmap.
Why Globodain
Capabilities that apply to a platform like this one.
Scope note: the mention of minors' and clients' data describes applicable capabilities, not an accredited track record in interactive content.
- 01
Cybersecurity
Security and access on a platform holding data from minors and companies.
- 02
Technical audit
Data and privacy, CI/CD, integrations, infrastructure and code.
- 03
Compliance
A technical reading of the GDPR, European accessibility and article 50 on its stack.
- 04
Cloud and DevOps
AWS infrastructure ready for more countries without tech debt.
- 05
Integrations
LTI, SCORM and xAPI, securely connected to the client's LMS.
- 06
Vigilance
Early warning of regulatory changes that affect the product.
Scope and limits
So it is clear from day one.
What we bring
- Technical audit, implementation and continuous vigilance
- A report with findings and priorities
- A stable interlocutor, not a one-off vendor
What we do not do
- We do not certify regulatory compliance
- We do not issue certificates or seals to third parties
- We do not replace legal advice: we complement it
Certifications and legal advice belong to authorised third parties. We provide technology support: audit, implementation and vigilance.
Does your case look like Genially's? Let's analyse it.
This case was built from public sources. If yours looks similar, Rubén Ayuso will analyse it with you and prepare one for you. If you are part of Genially, that includes you.
Use case prepared by Globodain Technology Corporation from public sources, without Genially Web, S.L.'s involvement. Not a contract: figures and scenarios are indicative.
